Skip to main content

Skincare 101: How to create your perfect routine (no matter your skin goal)

Smooth and clear, bright and firm, glowing and radiant… whatever you want to achieve, we have a simple Soho Skin regime for you

By Chloe Lawrance and Georgia Grierson

Whether you're something of a skincare newbie or consider yourself a product connoisseur, building out a perfectly tailored routine can feel like a daunting task. Where should you start? What does your skin actually need? How can you make the most of the products on your bathroom shelves?

Finding a line-up that works with your skin type while also helping you to achieve your skin goals doesn't need to be a struggle. To help you make the most of your Soho Skin favourites, we've created a handful of carefully curated routines. You're welcome…

Skincare goal #1: the quick fix

Ideal for: all skin types

Picture the scene: a big event is looming and you want to put your best face forward - but you've left your skin prep to the very last moment. Turn to this quick-fix routine, which promises to rejuvenate a tired and dull complexion for instant radiance in just two steps and as little as 10 minutes…

Step one: apply our 24/7 Treatment to clean skin. Leave on for 10 minutes and rinse off. This light gel mask will hydrate and brighten in an instant.

Step two: massage in the ultra-nourishing Face Cream to lock in hydration and maintain your glow. A mix of glycogen, squalane and niacinamide smooths and refines.

During the day, make sure you apply sunscreen as your final step to protect your skin.

Skincare goal #2: the glow-up

Ideal for: dry/ combination skin

So, you want your skin to look bright, fresh and radiantly healthy, but your schedule is back-to-back meetings flanked by sunrise gym classes and after-work socials. Make time for this quick skincare routine - perfect for on-the-go lifestyles - and enjoy the glowing return on your investment…

Step one: cleanse your face using the non-drying, hydrating Cream Cleanser.

Step two: gently exfoliate and remove dull surface skin cells, avoiding the eye area, with the Liquid Exfoliator.

Step three: pat on our regenerating Renewal Serum. Over time, this will help to even skin tone and create a clear, naturally bright complexion.

Step four: finish with the Face Cream, which offers a dose of vital nourishment, hydration and protection.

During the day, make sure you apply sunscreen as your final step to protect your skin.

Skincare goal #3: night-time nourishment

Ideal for: all skin types

Is sleep everything to you? Does it rate number one on your dependable list of reviving antidotes, and you prioritise it at all costs? If so, you understand that 'beauty sleep' is no mere myth, but actually the most important factor for maintaining your skin health. Try this night-time routine, which is packed with products that support and nurture your skin renewal process overnight…

Step one: remove the day's impurities by cleansing your face with the non-drying Cream Cleanser.

Step two: apply a thin layer of the calming Renewal Serum to regenerate and balance the skin.

Step three: delicately pat the brightening Eye Cream under the eyes to help minimise dark circles and reduce the appearance of fine lines.

Step four: massage the Overnight Cream into the skin to deliver intense hydration and restore vitality. The indulgent formula stimulates overnight repair and offers deeper nourishment.

Skincare goal #4: 24/7 hydration

Ideal for: dry/ normal skin

If looking fresh, bright-eyed and like you've had eight hours sleep is your perpetual goal, but in reality you survive on whatever you can get, look to this routine for long-lasting hydration. When you need to recharge and rehydrate in a hurry, reign supreme with this regimen - the ultimate hangover cure for your sleep-deprived skin.

Step one: cleanse the face using the non-drying and hydrating Cream Cleanser.

Step two: apply a thin layer of the 24/7 Treatment, avoiding the eye area, to energise the skin and give an instant hit of hydration. Leave on for 10 minutes, then rinse off with warm water.

Step three: finish with a dose of vital nourishment, hydration and protection by patting on a layer of the Face Cream.

During the day, make sure you apply sunscreen as your final step to protect your skin.

Skincare goal #5: clean and clarify

Ideal for: oily/ combination/ congested skin

Is a smooth, clear, bright complexion your vibe, but the real world - aka stress, hormones and pollution - stands in the way of you and your skin aspirations? If you're a multi-tasker, there's nothing you can't handle with this regular deep cleanse.

Step one: cleanse the face using the non-drying nourishing Cream Cleanser.

Step two: gently exfoliate and clarify the skin, avoiding the eye area, with the Liquid Exfoliator.

Step three: to decongest and purify, apply a medium-sized layer of the Detox Mask, avoiding the eye area. Allow to sit for 10 to 15 minutes, then rinse thoroughly with water.

Step four: finish with a dose of vital nourishment, hydration and protection by applying a light layer of the Face Cream.

During the day, make sure you apply sunscreen as your final step to protect your skin.